We are seeking a proactive, culturally aware, and results-driven Community Manager to build and nurture our Brazilian community. You will be the bridge between Leko and our Brazilian users, coaches, athletes, and content creators. Your focus will be on driving engagement, expanding our brand presence, and creating a vibrant, loyal community around Leko in Brazil.
Responsibilities
Identify, approach, and negotiate partnerships with local brand ambassadors (athletes, coaches, influencers) aligned with Leko’s values.
Manage contracts, briefing materials, and campaign deliverables for ambassadors.
Monitor ambassador performance – ensure timely publication, use of tracking links, and compliance with agreements.
Build long-term relationships with key opinion leaders to foster organic advocacy.
Grow and manage Leko’s Brazilian community across social platforms (Instagram, Telegram, WhatsApp, TikTok).
Create and execute a community engagement strategy – including daily interactions, Q&A sessions, polls, and challenges.
Organize local online and offline events (meetups, training sessions, webinars) to strengthen community bonds.
Source and collaborate with UGC creators to produce authentic content featuring Leko.
Track and analyze performance of UGC campaigns (reach, engagement, conversions).
Provide weekly/monthly reports on community metrics (growth, engagement, sentiment, ambassador performance).
Translate key marketing materials from English to Portuguese and localize them for the Brazilian audience.
Required competencies
Fluent/Native Portuguese (Brazilian) – impeccable written and spoken communication.
Proficient English – ability to communicate effectively with the global team.
Proven experience (2+ years) in community management, social media management, or influencer marketing – preferably in tech, fitness, or lifestyle sectors.
Strong understanding of the Brazilian social media landscape (Instagram, TikTok, Telegram, WhatsApp).
Excellent negotiation and interpersonal skills – you are comfortable dealing with ambassadors and creators.
Data-driven mindset – able to track, analyze, and report on KPIs (growth, engagement, conversion).
Experience with CRM tools, social listening platforms, and analytics dashboards.
