Global Fitness Market in 2025. Figures, Trends, and Industry Transformation

Scale and Growth Dynamics The global fitness industry is demonstrating impressive growth rates and continues to strengthen its position in the global market. By the end of 2024, its total volume exceeded $150 billion, which indicates a significant impact on the economy and the daily lives of millions of people worldwide. Experts predict further market […]
The Dark Side of Fitness Influencers: Why Trust is More Important Than Hype

67% of people aged 18-35 choose fitness programs based on influencer recommendations, but only 12% of these gurus have relevant education (Fitness Industry Council, 2024). Behind the bright before/after photos, challenges, and partnerships with “miracle supplements” lies the real cost of trust: a 41% increase in eating disorders, injuries from incorrect techniques, and empty wallets. […]
Sports of the Future: What Will Be Popular in 10 Years (Expert Forecasts)

Sport has always been a reflection of technological and social progress. If the 20th century was captivated by football, basketball, and running, by 2035 we can expect disciplines we can only guess at today. Experts predict that traditional sports will be replaced by hybrids of technology, ecology, and urban culture. Virtual Worlds and Esports 2.0 […]
The Science of Recovery: Why Rest is Part of the Workout

Recovery Nutrition: Fuel for Champions Recovery is not just a period of inactivity or passive rest; it is a complex, multifaceted biochemical process that requires adequate and targeted “fuel.” Without properly selected nutrition, all the intense efforts put in at the gym or on the sports field can be negated, and progress can be slowed […]
How Community Enhances the Effectiveness of Your Workouts

Imagine an early winter morning. It’s dark, cold, and the alarm clock insistently demands that you get up for a run. Alone, the temptation to turn it off and roll over is strong. But if several people are waiting for you in the park for a joint run, the chances of skipping the workout become […]
Marathon Training in a Metropolis

The City as a Gym: Using Urban Features Metropolises create unique training conditions that cannot be replicated in “sterile” mountain or forest locations. For example, running on uneven asphalt with frequent ascents onto bridges and overpass develops proprioception 18% more effectively than flat routes (Journal of Sports Engineering). A vivid example is the training routes […]
Why Do People Quit Exercising? 5 Mistakes 90% of Beginners Make

Sport should bring joy, energy, and confidence. But for many, it becomes a source of disappointment: 78% of beginners quit training within the first 3 months (Journal of Sport Psychology, 2023). Often, the problem isn’t laziness but typical mistakes that can be avoided. Mistake 1: Chasing Instant Results Beginners often expect a “transformation in a […]
Fitness Tourism: How to Combine Travel and Workouts

How to Plan a Fitness Trip: 5 Steps Top 5 Luxury Fitness Tourism Destinations Lifehacks for Staying Fit Case Study: How Oleg from Moscow Ran Half-Marathons in 7 Countries Oleg combined business trips with races: What to Do If You Don’t Have Time for Workouts? Even 15 minutes a day is enough: Nutrition While Traveling: […]